South Williamsburg getting 13-story mixed-use building

A 13-story mixed-use building on the site of a onetime coffee warehouse is heading to South Williamsburg.
Developer Jeff Gershon envisions 46 units over 30,478 square feet of residential space at 196 South 1st Street, near Driggs Avenue and Roebling Street. Under the plan, there would be a 12,310-square-foot community facility on the bottom two floors, as well as parking, a gym and a fourth-floor lounge. ODA Architecture has signed on as designer.
Peter Longo, the owner of coffee shop Porto Rico Importing at 201 Bleecker Street in Greenwich Village, sold the property for $6.5 million in June. The plot is currently vacant.
Gershon is also the developer on the rental warehouse conversion at 55 Hope Street in the neighborhood.