Want to Sell a Luxury Condo? Try Using Wood Made by Monks
Luring buyers with deep pockets means pulling out all the stops for pricey condos.
With fewer and fewer buyers willing to fork out tens of millions for New York apartments, developers are searching the world over for materials no one else has.
In this market, buyers can be picky, and creating something unique is a requisite for staying competitive. In an effort to lure well-heeled buyers, developers are going to forests in Austria, the south of France and even to find a particular type of Danish brick clay, the Wall Street Journal reported. “There’s tremendous effort to pull out all the stops and try every idea.”
Developers are searching the world over for materials no one else uses- even to find a particular type of Danish brick clay. “Going to Denmark in the dead of winter for 48 hours wasn’t the first thing on my (to-do) list,” says Hope Street Capital’s Jeffrey Gershon.